Forecast SaaS Sales from SEO - Template by Rampiq Agency

This template will guide you through 6 simple steps to accurately forecast sales from SEO for your B2B SaaS product.

Here's what we'll do:

1. Estimate monthly impressions for your target keywords. Use SEMRush, Google Search Console, or similar tools.

2. Plug in CTR to figure out the amount of clicks you can get. Use your own stats or industry benchmarks.

3. Plug in conversion rates. I recommend using a few: Traffic → Demo request, Demo request → Demo completed, Demo Completed → Contract. OR Traffic → Free Trial, Free Trial → Subscription.

4. Now, the money part! Add your direct SEO expenses (agency, staff, any content or links budgets). And then calculate your MRR, LTV, and CAC from closed sales using your average paying account size.

5. Add LTV to CAC to validate the investment.

6. Extrapolate these numbers on a yearly or monthly basis.

Thus you will get an accurate estimate and benchmarks based on your own or industry averages data.